Social media is one of the strongest tool that can be used for online marketing. If you have a business and you are wondering if there are ways in which you can get a big customer base, then you should look into establishing a social media presence and start to aggressively market your business.

Why social media is important for online marketing

  • Customers are on social media

In 2018, it was estimated that the number of people using social media all over the world is more than 2.5 billion. Every day, that number keeps rising, and this explains why you should not miss out on the potential customers on social media who are waiting to be discovered.

  • You build customer trust:

The more customers see you on social media sites that they frequent, the more likely that they will trust you. People are likely to engage with a brand or business that they recognise, even if from social media.

  • It boosts your website traffic:

Marketing your business on social media will increase the number of people who will be redirected to your site. You should therefore make sure that you put links to your site whenever you engage on social media.

  • Give you alternative advertising platform

Most social media platforms such as Facebook, Twitter, Instagram and YouTube allow businesses to advertise within the channels. You can have strategic adverts that target on your demographics and schedule the adverts when you think most of your potential clients are online.

  • You get immediate feedback

The advantage of using social media as a tool for online marketing is that you get immediate feedback on what users think about your business and products. You can even create polls and direct thematic questions for your customers. Try as much as possible to respond to the feedback you get so that the users can feel appreciated.

  • You save money

Using social media is cost effective in the long run. As long as you get a large following, you will be able to share your message across a large platform without having to spend much. The advertising charges that businesses pay on social media is also lower compared to what is expected by traditional media such as television and radio.

  • It improves search engine rankings

When you are active on social media, you manage to improve the ranking on search engines. Most brands that are performing well always have an active social media presence, and this makes search engines tend to use social media presence as an indicator to show that a brand needs to be ranked high.

When using social media for online marketing, you should always remember that it is a professional relationship. Make sure that even though your posts on the sites are light, they should be tasteful. Be polite in your responses and resist the urge to get into nasty exchanges with the customer no matter how much you feel agitated. Remember that people will judge you harshly as a business if you lose your cool on social media.